Natalie’s experience managing digital projects for colleges and non-profits gives her great insight into the needs and challenges facing our clients. Her familiarity working in-house with marketing, admissions, development and academic departments helps her to anticipate potential issues and effectively manage communication between stakeholders and project teams. Not one to shy away from a challenge, she even taught herself HTML when she was 14 by printing and analyzing source code from her favorite websites!
She began her career in healthcare, developing websites and marketing campaigns for rural hospitals. She transitioned to higher education as web content manager at the University of South Carolina Upstate, then as director of communications at the Carolinas campus of VCOM (Edward Via College of Osteopathic Medicine), and director of web and digital strategy at Converse College. She earned her M.A. in professional communication from Clemson University.
Since 2009, Natalie has been an active member of the international Higher Education Web Professionals Association. She currently serves on the organization’s Annual Conference planning committee, developing content for the conference website and marketing campaigns.
Natalie lives for any kind of physical challenge, and spends her free time running and perfecting her weightlifting and gymnastics skills as a CrossFit athlete. She can deadlift 230 pounds! (So managing big projects is a piece of cake). A certified trainer specializing in endurance and aerobic capacity, she also coaches evening and weekend classes at her gym. Her favorite sports (to watch!) are college and NFL football, and NASCAR racing, which she grew up watching with her dad. They try to attend at least one race each year!
She and her boyfriend are the proud parents of six furry children — four very well-behaved cats and two energetic dogs.
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Traveling to Spain for the Festival of San Fermin and the Running of the Bulls.